PLNDR is a streetwear fashion retail brand focused on heavy sales and off-price apparel, footwear, and accessories. PLNDR was one of the offshoot brands of Karmaloop, which focused on higher-priced items.

As streetwear in the fashion industry was developing, PLNDR’s branding began to look outdated. To keep up with the market, a rebrand of the business was proposed. The brand identity, art direction, photography, and emails were updated to feel more contemporary but still playful.